Reclaim Your Brand’s Reputation.
Crisis affects the best of brands in the world. Often, it is unexpected, shocking and sometimes scary. During such stressful moments of crisis or negative PR, you need a partner who understands the crisis playbook especially in a local context. For instance, how long does a crisis last in Kenya, how does it morph through time, what effective crisis management strategies actually work? At P&B Communication, KE we understand that playbook all too well and we can mitigate a future crisis, qwell an emerging one or restore public sentiment after a crisis.
Don’t Wait for Crisis
Most crises are preventable. Work with P&B Communication to stress test your departments, uncover weak points, mitigate and most importantly draft a crisis response plan. Our data shows industries like Finance, Healthcare, Retail, Manufacturing and others with high levels of contact with the public are prone to crisis. Don’t wait for the crisis.
Mapping Crisis Trends in Kenya Through Data
P&B Communication, KE takes the lead in helping brands understand crisis communication and reputation management in Kenya. We have continously tracked crucial trends and data in Kenya by analyzing raw data relating to crisis management in Kenya. In our debut #100Kenyanbrands report published in 2024 we esttablished that 60% of leading Kenyan brands have experienced a crisis. And in our 2026 Tik Tok crisis report, we explored online crises and how they developed on one of the fastest growing social media platforms in Kenya. We found that a typical online crisis lasts 3 to 5 days, providing a very brief window for brands to respond. More importantly, we realized that traditional crisis management tools like public statements are “dying” or becoming less effective in a video first content environment.
DATA INSIGHTS
Crisis Communication Data at a Glance
At P&B Communication, KE, we’ve tracked crisis communication trends in Kenya as captured in our various industry reports. Here are some key highlights to note:
46.3M
Just 10 crises in 2025 in Kenya reached 46.3 million views on Tik Tok alone.
60%
60% of 100 corporates brands have experienced at least one crisis.
46%
Legal issues are the leading causes of crises in Kenya and crisis stories are also the most covered in news media.
3.5M
Fast growing platforms like Tik Tok are increasing visibility for crises with single posts attracting up to 3.5 million views.
