IS YOUR BRAND REALLY VISIBLE?
Stop Guessing! Measure your Brand’s Visibility
Many brands don’t measure visibility. Some measure the performance of one media feature, one campaign or their website ranking. We audit everything for you, tell you where you are invisible and where you’re too visible, clarity of your brand positioning and what to improve overall.
What We Audit
The P&B Visibility Index is a proprietary formulae that measures six core areas with room for expansion. First is a brand’s media Share of Voice. Second we look at AI Dominance and the third metric is Trust Signals. The fourth and fifth metrics are Social Media engagement and activity and Search Engine Dominance. Lastly, depending on the industry, we measure clarity of a brand’s value proposition. This is more relevant for Fintech and Renewable Energy industries where differentiation is critical. However for some industries like Healthcare, Finance and public facing brands, where crisis cases are more common, we priorite measuring Public Sentiment.
Submit Your Brand
Share your brand name or Website URL
Answer Baseline Questions
Share more details about your marketing and PR activities, especially if you are investing in offline campaigns that are not visible to audiences online.
Schedule Strategy Session and Pay Deposit Fee
Upon submitting the preliminary information a representative from P&B will reach out to confirm receipt of your details and schedule a strategy session to discuss your brand’s score and report. You can then make a desosit once a booking is confirmed.
Built on the data frameworks used to analyze Kenya’s top companies.
Submit your brand today, to get a visibility report.
What does the P&B Visibility Index Measure?
We look at six crucial areas of visibility. These include; Share of Voice, AI Citations, Search Engine Dominance, Trust Signals, Social Media Activity and Clarity of Brand Positioning. For commissioned audits we also accommodate offline PR and Marketing activities.
How does P&B arrive at a numeric score, considering visibility metrics are mostly qualitative?
Our flagship visibility index includes a standard formulae that assigns a numeric number to each area of focus. For instance, when it comes to Share of Voice, a brand’s frequency of media appearances are calculated to arrive at a score out of five. Additionally, we are referring to data from our reports like #100KenyanBrands report which acts as a guide on industry best practices when it comes to visibility.
Why is a visibility index/audit important, if I can just keep investing in more visibility?
Attaining maximum visibility does not automatically build a brand. In PR, visibility without positioning is considered noise. In marketing, visibility without clear outcomes is also noise. An audit can help you save money in the long run by ensuring you are attracting the right kind of visibility, you brand’s visibility is balanced across platforms to avoid the risk of overreliance in a dynamic world and mostly to ensure you are positioning your brand properly.
What do I need to submit for my brand to be audited?
We evaluate your brand from an objective perspective, through the eyes of your target market. How do they find your brand without interacting with you, is your value proposition clear within the first three seconds (without a sales person explaining it to them), are you visible to the right people? We only need your brand name to evaluate these. However, to provide indepth advisory, we need to evaluate visibility beyond digital platforms, therefore we will need you to answer a questionnaire to get the final verdict.