
Digital Marketing Statistics in Kenya
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“Between the dawn of time and 2003, five exabytes of data had been created at Google. By 2010, this amount of data was being created every two days, and by 2021 it was being created every 40 minutes. There are approximately 400,000 bytes of data for every grain of sand on earth,” Data Camp, 2024
At P&B, we believe data is the next gamechanger in communication. Data saves time and money and we are making use of data to help brands make the most informed choices.
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