PR and Communication Consultant in Kenya
Dominate your industry through data-backed PR and communication insights
Services
Impact Storytelling
Increase transparency and accountability to your funding partners or simply impress your stakeholders with well captured impact stories.
PR & Communication Consulting
A well crafted story sells more than a front page advert? Consult on how to achieve your business goals through strategic PR. Effective communication is equally important. We can draft your internal/external communication strategy or train your staff to communicate effectively.
Digital and Mainstream Media Relations
Position your brand as a leader in your industry through media appearances and positive coverage. We can handle media planning and story pitching to increase coverage. Got an urgent story you want to share with the media. Let us draft and distribute your press release.
Crisis Management
Did a misunderstanding with one of your stakeholders explode into a full blown crisis? Let us handle it. Today, crisis is just a tik tok story time away. Engage P&B to strategize on how to avoid embarassing fame.
Content Marketing
More brands are focusing on growing their internal media channels. Get help with producing a podcast, shooting engaging video content or rank higher on search engines through optimized content.
AI Search Optimization
AI tools and platforms are now controlling brand visibility. Your target audience is on ChatGPT looking for answers and if you’re not cited by AI you are losing opportunities. We speak fluent AI and can help you optimize your company’s website to increase traffic from AI platforms.
Hundreds of journalists’ contacts!
Got a story to pitch to the media? Tap into our extensive list of journalists spanning across different media houses. Or tap into our extensive knowledge on storytelling. Explore our data.
24+
Metrics analyzed in our debut report
3
Number of ongoing surveys and reports.
20+
Digital and mainstream media outlets in our database
200+
Number of interviews done.
Frequently Asked Questions
Does P&B serve Small Businesses or SMEs?
At P&B, we have starter PR services that suit small and medium sized businesses. Impact stories and case studies for instance, are great PR assets for both small and large businesses. We also have entry level media relations services that suit small and medium sized businesses. Additionally, we provide advisory for these kinds of businesses to make informed decisions.
What does the media relations package entail?
We offer a range of media relations services, all depending on a brand’s goals. That could be anything from distribution a story to news rooms, sending media invites (for events) to journalists and coordinating coverage, pitching feature and interviews stories to journalists on behalf of our clients, organizing media tours, launching, coordinating and monitoring media campaigns, drafting and distributing Op-eds and strategizing on long-term media relations on behalf of our clients.
How does P&B Communication incorporate data into PR?
Data is what drives PR decisions at P&B Communication and we have several approaches: At the very basic level, we provide reports that analyze market trends to help our community understand PR and Communication better. These reports are free and accessible to all. Beyond these reports, we can incorporate data into our clients’ strategies in a number of ways;
- Social Listening which entails using PR software to track public and customer sentiment, mentions, and visibility for a brand. This is mostly suitable for large brands, prone to crisis.
- Tracking client/customer sentiment: Client service starts with getting feedback and detecting a crisis before it explodes. We use a number of tools to track client sentiment and translate these into positive reviews on Google.
- Analyzing industry trends: Want to know which PR tools are working for your competitors and how to achieve more visibility, we can analyze industry data to help you prevent budget wastage on the wrong tools.
Our business is interested in Impact Storytelling, does this service include video content?
Yes, we can produce one story or campaign in multiple formats (written content, photography, videos and graphics). Multimedia content, however requires an ample budget to maintain good quality across formats. You can also choose to have your impact stories in one or two formats, depending on your priorities.
